2026 GBC Roundtable Symposium & PMBA/OMBA Conference · Fordham University · October 29, 2026

Professorial Content Creation

Resources from William McCumber’s session on practical strategies for digital engagement with graduate students.

The online lecture self-check

Seven dimensions of an online lecture students actually watch, on one page. Use it before you post, or to review a colleague’s work.

  1. Clear objectives
  2. Audio
  3. Camera and light
  4. Screen visuals
  5. Pacing
  6. Technical execution
  7. Engagement

The floor rule: a lecture meets the standard only when every dimension does. A strong total can hide a failure.

Download the self-check (PDF)

The 90-second clip

The course welcome video shown in the session.

Want the full scoring guide?

The self-check gives the standard. The full guide adds the 0–3 criteria for every dimension, so you can score a lecture or train reviewers.

The full guide is published by Rowan Elder, a faculty-development company William McCumber founded. Requesting it means he may email you about Rowan Elder’s programs. You can unsubscribe at any time.